Fiendishly addictive Candy Crush Saga is the most popular game app on the planet, new figures show.
More than 500million people have installed the game, in which players must arrange sweets into matching sets, since it launched two years ago.
‘The thing with Candy Crush is that it’s difficult enough to be a challenge but not so tricky that you’re going to stop playing in frustration,’ said Marcos Sanchez from App Annie, which carried out the research.
‘There’s also the social aspect where you can help your friends get extra lives and show off what level you’re on. It’s a great combination.’
It’s estimated to earn developer King about £400,000 a day in revenue from in-game purchases.
Outside non-game apps, Facebook had another year of dominance, topping the most downloaded list of 2013. It was followed by instant messaging service WhatsApp and video call software Skype. Money made from app purchases surpassed the amount spent on handheld games consoles, such as the Nintendo 3DS and PlayStation Vita, for the first time.
More than £6billion was spent just in Apple’s App Store in 2013, according to the company.
Analysts said the rise of smartphone gaming was part of the reason for the drop in fortunes of the tech giants.
‘Smartphones have become so ubiquitous because they provide so many functions. The computer power behind them is getting better and better, we’re seeing some incredibly sophisticated apps.
‘People are using them instead of other devices like laptops,’ added Mr Sanchez.
Puzzle & Dragons, which is hugely popular in Asia, is the biggest earner worldwide, with Candy Crush Saga second. Candy crush level 33 tips,tricks and walk through video